Tutor-to-Teacher (T2T) Pipeline
Saga Education, 2025
Inspired by my work with high-impact tutors and celebrating their transitions into teaching careers, Tutor-to-Teacher (T2T) serves as a storytelling resource that showcases the various paths our tutor alumni pursue in teaching, including alternative certification, graduate degrees, and state licensure. Through honest interviews and personal experiences, it demonstrates how serving with Saga helps individuals build confidence, skills, and classroom presence to advance their teaching careers. By capturing and communicating these unique stories, my approach equips clients with compelling narratives that highlight impact, engage key audiences, and strengthen recruitment or partnership efforts. As a narrative strategy project, this work directly aligns with my transition into launching The Content Jeannie.
The Assignment
As the in-house Content Marketing Manager at Saga Education, a nationally recognized ed-tech nonprofit that provides in-school high-impact tutoring services, I led the conception and execution of the Tutor-to-Teacher storytelling initiative. Recognizing the need for fresh narratives, I designed and managed this project to diversify our organization’s storytelling approach. By identifying high-impact tutoring as a foundational experience for aspiring teachers, I aimed to strategically position Saga as a launchpad for K-12 teaching careers while expanding the reach and resonance of our content.
The Approach
Data from the alumni relations team showed that over 100 of our former tutors went on to take on teaching roles in K-12 education across the country. This highlighted a gap in how we presented high-impact tutoring as a natural step toward a teaching career. I brought in two summer interns, former tutors, to lead the development of T2T’s video and podcast content.
The Result
We conducted six interviews and repurposed that footage into videos and audio podcasts. Our team collaborated with alumni relations, branding, marketing, operations, and recruitment to expand our organizational message about closing the education equity gap and creating a pipeline for the next generation of teachers and educators. As a nationwide project, it prioritizes collecting stories as a vital source of data that informs impact narratives at both organizational and national levels, especially as hiring for teaching becomes restricted, and local schools are under-resourced for teaching talent.
The hands-on experience I gained through this project (managing multimedia storytelling, coordinating cross-functional teams, and translating qualitative data into compelling narratives) directly informs the services I now provide. When working with current clients, I leverage these skills to offer tailored content strategy, impactful narrative development, and multimedia campaign management, ensuring each organization’s unique stories effectively support their mission and connect with their target audiences.
What This Project Taught Me
The decision to recruit and enlist the support and lived experiences of our tutors elevated the relevance of this project. Our tutors were the most informed to conduct interviews and really capture the core narrative. This approach taught me the value of centering authentic voices and leveraging insider perspectives to create stories that truly resonate. As a result, I developed a deeper understanding of how inclusive storytelling not only drives engagement but also strengthens organizational impact. Moving forward, I apply this lesson with every client by prioritizing authenticity, championing stakeholder voices, and turning meaningful insights into compelling, strategy-driven content that delivers lasting value.